I partnered with the startup Klaussner, a furniture retailer, to develop a comprehensive brand identity from the ground up, including its sub-brand, Kbaby. The objective was to create a brand that conveyed quality, style, and comfort for Klaussner’s main offerings, while also establishing a distinct, playful, and trustworthy identity for the baby division. I designed a cohesive visual system that included logos, color palettes, and typography for both brands, ensuring they were clearly related yet independently recognizable. The final brand identity successfully positioned Klaussner in the market with a sophisticated and inviting aesthetic, while Kbaby’s brand communicated safety and joy to parents, effectively capturing the unique essence of each business.