For this project, I collaborated with MSH Healthcare to develop a new brand identity. The goal was to create a modern, compassionate, and trustworthy brand that resonated with both patients and healthcare professionals. Through a series of workshops and collaborative sessions, we established the core values and mission of the organization, which became the foundation for the new identity. I then translated these concepts into a comprehensive visual system, including a new logo, color palette, and typography, that effectively communicated the brand’s commitment to patient care and innovation. We also delivered a range of marketing assets as part of the rebrand. This collaboration not only resulted in a cohesive and memorable brand but also provided MSH Healthcare with a strong visual foundation to support their growth and expansion into new markets.